Warner Bros.' highly anticipated Beetlejuice Beetlejuice is on track for an impressive $38 million opening day, including previews. The movie could potentially hit $40 million today, setting it up for a $90 million to $95 million weekend. There's even a possibility it could cross the $100 million mark, but that will depend on how strong the walk-up audience is.
The only film to achieve a similar first-day opening in this range is The Fate of the Furious (2017), which earned $45.6 million on its first day and ended its opening weekend with $98.7 million.
While Beetlejuice Beetlejuice had strong preview numbers, the first night of NFL football, featuring the Kansas City Chiefs, and the much-talked-about Taylor Swift appearance may have pulled some attention away. However, industry insiders believe this won't impact the film's weekend performance too significantly, and they expect to make up ground in the coming days.
If the movie opens anywhere between $91 million and $123.4 million, Beetlejuice Beetlejuice will claim the second-highest September opening ever, a point Warner Bros. will surely celebrate. Directed by Tim Burton, this sequel is showing in 4,575 theaters nationwide. There aren’t many female-led, PG-13 franchise films released in September for comparison, but these figures echo last year’s Disney live-action The Little Mermaid (which opened with $38.1 million and went on to earn $95.5 million over its first weekend).
In second place this weekend is Disney/Marvel's Deadpool & Wolverine, entering its seventh weekend with $1.8 million today and expected to hit $6.7 million for the weekend, bringing its domestic total to $613.5 million.
Showbiz Direct’s Reagan wrapped up the week with $13.3 million, ranking third. It earned $845K yesterday and is aiming for $1.35 million today, which would bring its second weekend total to $4.7 million and its ten-day total to $18 million.
20th Century Studios’ Alien: Romulus is heading for a $1.1 million fourth Friday and a $4 million weekend, putting its domestic total at $97.2 million. It’s currently the second-highest-grossing film in the Ridley Scott-produced Alien franchise, trailing only Prometheus ($126.4 million).
Sony’s It Ends With Us, showing in 2,850 locations, is expected to bring in $1.1 million on its fifth Friday, with a projected $3.7 million weekend, pushing its cumulative total to $141.3 million by Sunday.
Updated Figures After Warner Bros. Exclusive
Warner Bros. has now confirmed a $13 million opening day for Beetlejuice Beetlejuice. Audience reception has been overwhelmingly positive, with fans giving it 4.5 stars on Comscore/Screen Engine’s PostTrak and a perfect 5 stars from both parents and kids under 12. The weekend projection remains strong at $90 million, with potential for growth.
The movie drew a 59% female audience, with 73% of them over 25. Among children, girls outnumbered boys 62% to 38%. Latino and Hispanic viewers made up a significant 36% of last night's audience.
According to RelishMix, Beetlejuice Beetlejuice is generating substantial buzz online, with its social media reach 41% higher than average for similar action-comedy sci-fi films. The film boasts a massive 508.6 million followers across TikTok, Facebook, X, YouTube, and Instagram. Jenna Ortega has driven 103.1 million Instagram views alone, supported by Monica Bellucci (6.2 million followers), Michael Keaton (1.58 million), and Willem Dafoe (155K).
The film’s unique appeal has sparked conversations online, with many praising its distinct style. Fans are excited about Jenna Ortega’s performance, with some saying they initially thought it was another Wednesday season or a new Scream movie. Longtime fans of the 1988 original are also thrilled, sharing their excitement about the practical effects and the nostalgic look of the film. "It feels like the old movie!" one fan remarked.
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